Digital Product Design for an exciting new insurance product for qualified professionals in Australia.
I created an innovative quote and apply system that allowed financial advisers to visually model protection policies.
Brainstorming creative ideas on how to solve the problem and then creating high level wireframe sketches to evolve the thinking.
Low fidelity wireframes used to test and validate the concept with Financial Advisors.
Defining the UX patterns and functionality and documenting the complex rule sets that sit behind the tactile drag and drop style interface.
The creation of multiple, iterative prototypes to test core functionality and user experience with advisors and stakeholders.
Evolving the architecture and wireframe prototypes into a branded user interface, with bespoke UI patterns specifically for tasks of modelling protection.
To aid the modelling for advisors, the interface allows the advisors to drag and drop policies, moving them between super and non-super.
The unique interface allows financial advisors to model scenarios and instantly see where a customer is exposed.
Articulating the story and product overview into a compelling promotional animation.
Evolving the storyboard into a visual design language and style. Working with Voice Over artist, sound engineers and animators to bring the story to life.
The short promotional video targeted at financial advisers in Australia, showing the new quote and apply system.